KIWI, the e-cigarette brand from Vapour International, is recognized in Italy for introducing a revolutionary approach to the fight against smoking. The brand is based on a strategic vision that has its roots in the personal experience of its CEO, Mattia Sparacino who, experiencing the difficulties his father encountered in abandoning traditional smoking, saw beyond existing solutions the possibility of developing an innovative product to quit smoking.
The path to the birth of KIWI began in 2019 and was characterized by a deep immersion in Mattia's research and development, with a particular focus on user experience and design. The result is a product that not only marks a step forward in technological innovation but also represents a smooth and natural transition experience for the user. Today this invention is the direct result of the ingenuity, passion and hard work of all of Vapour International.
3 years after its launch, this invention offers millions of smokers, in Italy and abroad, a smoke-free path. Our mission goes beyond just stopping it: we want to inspire positive changes in people's lifestyles through the power of technology.
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