Flora Okereke is Group Head of Global Policy at BAT, responsible for ensuring that BAT takes the right long-term approaches to address key societal challenges around its business and transformation. Flora also oversees the Corporate and Regulatory Affairs Insights and Foresights, forecasting global regulatory and policy developments and their potential impact on the Group. She has previously held several senior country, regional and global roles at BAT, including legal, corporate and regulatory affairs director for West Africa; head of regulatory affairs for Africa, the Middle East and Eastern Europe; global head of regulatory strategy and engagement; and senior director of government affairs and international policy at Reynolds American Incorporated Services, a subsidiary of RJR Tobacco based in Washington, D.C. Flora was called to the Bar of England and Wales (Middle Temple) and later admitted as a solicitor by the Law Society. Flora is a renowned speaker at the global policy conferences.

Shane MacGuill conducts research and provides strategic analysis on all aspects of the global tobacco, nicotine and cannabis industries, working with a range of stakeholders to map the potential evolution and intersection of these industries. Collaborating with a broad spectrum of players, including international brand owners, companies in the supply chain and regulators, he leads conversations on consumer and industry trends and strategic developments. He is a frequent contributor to the mainstream and business media on industry-related topics, including Reuters, BBC, CNBC, The Economist, Bloomberg, the Financial Times and the Times of London.