Bengt Wiberg

Bengt Wiberg is a Swedish former CFO that became a celebrated harm reduction activist and the inventor of the Stingfree / PROTEX technology. As the founder of EU for Snus Bengt has strived to legalize snus in the EU as a much healthier alternative to smoking that could see the EU daily smoker rates drop to the very low levels present in Sweden.

Pouch use is safer than smoking in every conceivable way but it can affect oral health negatively. Bengt experienced this first hand when his gums got inflamed from years of pouch use but rather than risk going back to smoking he invented the Stingfree/PROTEX pouch. These pouches have a US/Europe patented built in protective barrier for the gums that reduces the burning sensation and irritation of the gums.

Bengt's vision is that Stingfree will contribute to a smoke-free world by lowering the threshold for smokers to make the switch to much safer pouch products.