Fouad Barakat

Fouad is a seasoned commercial expert in the NGP and FMCG industry, boasting over 25 years of experience in the MENA region. He currently serves as the Regional Director for the MEA region at DENSSI Nicotine Pouches.

Before joining DENSSI, Fouad led the RELX Tech business in Saudi Arabia and Kuwait during the challenging period of COVID-19. His extensive experience also includes a decade at Philip Morris International (PMI), where he held various commercial and strategic leadership roles.

Fouad's career began with notable positions at Mondelez and Nestlé Middle East, providing him with a strong foundation in the industry. He holds a Master’s degree in Corporate and Marketing Communication from IE University in Madrid.