Sam Peskin

Sam Peskin is the co-founder and CEO of Early Studies. He is a leading figure in engaging audiences through culture, having been part of the executive team at VICE Media, where he led the company’s expansion in the UK, Europe and MENA, and part of the founding team of 180 Strand, central London’s foremost cultural centre. While at VICE he helped to launch IQOS ‘Heat not Burn’ for Philip Morris International, and a global digital platform for Marlboro. Early Studies have recently helped to launch pioneering tobacco-free nicotine pouch brand Klar by Emplicure. Both as a media executive and as a consultant, Sam has worked on multiple award-winning campaigns for leading brands including Heineken, Mercedes, Nike and Adidas.